The Ultimate Human with Gary Brecka

261. David Grutman: On Relationships, Miami Restaurants & Why Success Is the Hardest Part

Apr 14, 2026
David Grutman, hospitality entrepreneur behind Groot Hospitality and high-grossing Miami venues, shares his relationship-first approach. He talks about building teams and culture, creating unforgettable guest experiences, major partnership milestones, and the pitfalls of success. He also previews brand diversification and a members club in Miami.
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ANECDOTE

From Tantra Server To Hospitality Empire

  • David Grutman rose from back-of-house work at Tantra to building Groot Hospitality by leveraging other brands' marketing equity and relentless relationship-building.
  • He personally escorted guests around Miami, used small personalized gestures, and scaled that service mindset into signature venues like LIV and Poppy Steak.
ADVICE

Prioritize Relationships Over Transactions

  • Do prioritize relationships over transactions to grow a brand; make guests feel like long-term investments rather than one-off deals.
  • Remember favorites, welcome people personally, and use tech profiles to have cocktails or dishes waiting on arrival.
ADVICE

Career Path Your Team To Preserve Culture

  • Do career-path employees internally so they absorb the founder’s DNA and then lead with that culture across scaled locations.
  • Grutman keeps long-tenured chiefs like Max to be the person others go to instead of him.
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