Chip Stock Investor Podcast Everpure (Pure Storage, PSTG): Shifting from Hardware to Data Management
Mar 5, 2026
They discuss a major shift from selling NAND hardware to focusing on data management and software. The conversation covers the 1Touch acquisition and a push into data security posture management. They unpack a strategic partnership with Meta focused on IP licensing and engineering services. R&D spending, memory shortages, price changes, and margin timing are also highlighted.
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Everpure Is Becoming A Data Management Company
- Everpure is repositioning from NAND flash hardware maker to a data management and software company.
- The Portworx acquisition and rebrand plus OneTouch (Pure One) extend their platform into unified data control and DSPM capabilities.
OneTouch Adds DSPM And Data Governance
- OneTouch (rebranded Pure One) is being integrated to help customers locate, mark, and govern access to data for AI agents and cloud operations.
- That functionality positions Everpure to enter the DSPM (Data Security Posture Management) market.
R&D Spend Nears Billion To Fuel Software Push
- Everpure is dramatically increasing R&D, approaching and likely exceeding $1B to invest in software and next-gen memory tech.
- Management contrasts Everpure's spend with NetApp, signaling a software-heavy R&D push beyond hardware arrays.