173: Copywriting For Coaches with Samantha Burmeister

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Dec 4, 2024

Samantha Burmeister, founder of Nomad Copy Agency and a conversion copywriting expert, shares her insights on crafting compelling copy for coaches and service providers. She highlights when to hire a copywriter and how to choose the right one. Samantha also provides practical tips for optimizing opt-in pages and emphasizes the importance of readability. Her '80 and 8 rule' simplifies messaging, while her effective templates boost communication. Tune in for key takeaways that promise to elevate your copywriting game!

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ADVICE

Choosing a Copywriter

Interview at least three copywriters before hiring one.
Consider their portfolio, references, and how others perceive them.

ANECDOTE

Copywriting Experiment

Caryn, Amy, and Tricia participated in a copywriting experiment.
They aimed to test the impact of copywriting changes on conversion rates for their opt-in pages.

INSIGHT

Caryn's Results

Caryn's conversion rate decreased after copy changes, but other factors were involved.
Consistent marketing is crucial for opt-in success, and Caryn's reduced marketing efforts likely influenced the results.

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This episode on copywriting for coaches kicks off our Ask The Experts series!

Today's guest is Conversion Copywriter, for coaches and online service providers Samantha Burmeister.

We talk a lot about copy that converts and why that's important. We also dive into the following topics:

- When you should hire a copywriter
- How to know who to hire
- What you should do ahead of time

We also get into a myriad of copywriting tips, industry-standard conversion rates, and the specific results of an experiment we ran (with myself and a few of my clients).

You will not walk away from this episode without learning something new (my hunch is you'll learn A LOT that you can put into practice immediately!)

*And make sure you listen all the way to the end. The last 10 minutes are chock-full of amazing takeaways.

Here are the opt-in pages mentioned in the experiment...

Caryn's 5 Ways to Make Coaching Your Marketing (https://caryngillen.lpages.co/5ways/)

Amy's Quiz (https://amybehimercoaching.com/quiz)

Tricia's Game (https://www.triciaboltoncoaching.com/)

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** If you enjoyed this episode, make sure to hit that subscribe button, like, and/or leave a comment. I appreciate each and every one! **

Prefer video (with closed captioning)? Head to YouTube:
https://youtu.be/z7kuDV8wOAU

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Samantha Burmeister is a conversion copywriter for online service providers.

She's helped companies launch courses that made them millions, and worked 1:1 with businesses to rewrite websites that get people stoked about what they offer.

Launching a business? A new brand? The project that lights your soul on fire?

She's here to make sure other people are as excited about your services as you are.

Your copy is going places - and she wants to talk about it!

Learn more at https://www.nomadcopyagency.com/.
And don't forget to check out her opt-in sequence templates (under the "Copy Shop" tab).

You can also connect with her on Instagram (https://www.instagram.com/NOMAD.COPY)
and LinkedIn (https://www.linkedin.com/in/samanthaburmeister/).

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Connect with me on social (I’m @caryngillen in all the places)

If you think I’m the coach for you, you’re probably right! Message me to connect and we can figure out together where you fit.