Real Talk for Real Fundraisers It’s Time to Move on From Moves Management
Nov 16, 2023
The podcast dives into the pitfalls of rigid moves management in donor relations, highlighting how it stifles genuine connections. Speakers Richard and Jeff argue for a shift towards a continuous cultivation mindset, emphasizing the importance of nurturing donor relationships over simply tracking stages. They share insights on advocating for change within organizations and reveal how understanding donor passions can lead to more impactful engagements. By focusing on the donor experience, fundraisers can ultimately drive greater revenue through richer, more authentic interactions.
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Moves Management Stages Break Real Donor Relationships
- Moves management's rigid stages disconnect fundraisers from real relationships.
- Richard and Jeff argue donors shouldn't be boxed into 'cultivation' or 'stewardship' stages because relationships evolve fluidly and stages obscure action.
Major Health System Pulled Top Donors Out Of MGO Portfolios
- A major health system put 30–40 key multi‑year donors into a separate stewardship pool, removing them from frontline MGOs' active work.
- As a result frontline fundraisers couldn't deepen relationships with some of their best donors because they weren't connecting with them.
Always Cultivate Every Qualified Donor
- Always treat every qualified donor as being 'in cultivation' regardless of recent giving.
- Build and execute a strategic annual plan for each donor focused on their passions so every touch supports the next gift.