CRYPTO 101 Ep. 397 - Starting up and Standing out in This Early Founders Market with Brandon Millman of Phantom
Oct 27, 2021
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From Twitter Engineer To 0x Deep Dive
- Brandon Millman moved from working as an engineer at Twitter to joining 0x in 2017 after getting fascinated by blockchain white papers.
- He spent ~four years deep diving into decentralized exchange work at 0x, which shaped his move into wallets and consumer crypto UX.
Wallets Are The Gateway To Crypto Adoption
- Wallets are the first touchpoint for most users entering blockchains and can unlock the whole ecosystem with a great first impression.
- Millman argues improving that initial wallet experience can materially increase mainstream adoption across chains.
Pick A Nascent Ecosystem Instead Of Fighting The King
- Avoid competing directly with category leaders initially; instead target a nascent ecosystem missing its flagship product.
- Phantom chose Solana to build a polished flagship wallet rather than fight Metamask head-on on Ethereum.