Ep 442: Framework for Sustainable Growth in E-Commerce With Leonardo Caracas, Jump Ventures

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With all the ups and downs happening in the eCommerce space, brands should always be equipped to constantly try and test new approaches to their marketing.

In this episode, Jordan West and Leonardo Caracas of Jump Ventures talk about one of the new ventures that Leo’s up to in the eComm space. He shares how his business has helped a brand go from $60,000 to $6M in monthly revenue. He also shares his advice and content tactics for brands aspiring to take their business to the next level.

Listen and learn in this episode!

Key takeaways from this episode:

• The eComm game is a constant test and iteration of products, content, merchandising, and pricing.
• The current Product Market Fit of brands is identified by looking at their rating and reviews. 
• A brand that is able to have an AOV of around $75 is a brand that is in a healthy space to spend on Facebook and still has a good amount of money left to be profitable. On the other hand, it’s going to be a struggle for brands in the under $50 range.
• It’s very costly to acquire new customers every month and not get to profit from the customers that you acquired in the past.
• Venture companies look at brand KPIs such as conversion, retention, and repurchase rates.
• Brands should have a constant effort to improve their content.

Recommended Tool:
Triple Whale https://www.triplewhale.com/
Recommended Podcast:
The 20-minute VC Podcast https://www.thetwentyminutevc.com/podcast/

Today’s Guest
Leonardo Caracas is a partner at Jump Ventures. They look at brands that have great potential to massively scale and help entrepreneurs take their businesses to the next level.

Connect and learn more about Leo and Jump Ventures here:
Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

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