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From SaaS Executive To Solo Creator
- Justin spent 17 years in SaaS sales and rose to VP/CRO roles before creating online courses.
- He transitioned from building companies to building a one-person online business focused on teaching skills.
Grow Funnel Before Chasing New Courses
- Expand top-of-funnel reach to sell more of proven courses instead of constantly creating new products.
- Consider cohort-based programs for hands-on results when scaling education offerings.
Price For Impact, Not Exclusivity
- Make products globally accessible by pricing for diverse incomes instead of high-ticket only.
- Treat low price as a customer acquisition engine that fuels referrals and social proof.