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Paperboy Johnny Vanishes During Route
- Johnny Gosch disappeared while doing his paper route in Des Moines in 1982 and his wagon was found full of papers at the corner.
- His mother Noreen found witnesses and called police, who initially treated the case as a possible runaway and were slow to respond.
Des Moines Dairies Put Missing Boys On Cartons
- Two years after Johnny, Eugene Martin disappeared while delivering newspapers and a local dairy put both boys' faces on milk cartons in Des Moines.
- The Anderson-Erickson Dairies initiative quickly spread as other dairies copied the idea regionally.
How The National Milk Carton Campaign Was Assembled
- The National Child Safety Council scaled the dairy idea into a nationwide campaign, assembling 77 missing-children layouts by hand.
- They printed photos, birthdates, height, weight and last-seen locations on waxy panels and circulated them via hundreds of Derry's dairies.