Ep. 129 Guac, Chips & Trust: The New Buyer Journey Nobody's Talking About

Keri Ford, former Creative Director and ex-corporate leader, now serves as an award-winning advisor to the world's most influential women in business. As CEO & Founder of Elevate with Keri, a global high-performance coaching company, she empowers female founders and executives to achieve new heights through her cutting-edge methodologies in nervous system regulation, peak neuroscience performance, and an embodied approach in leadership.

Keri isn't just a coach. She's trained through Dr. Peter Levine's three-year Somatic Experiencing program at the Trauma Institute, and she brings that rare crossroads of nervous system science and high-level business strategy to every client she touches. Because success that looks good but feels like chaos? That's not success.

This one will change how you think about your buyers, your business, and your body.

 

Here's what we play with in this one:

• The difference between trauma-informed and trauma-trained — and why it matters who you hire
• The post-pandemic nervous system hangover that's quietly running your buyer's behavior
• Why the buyer cycle is longer now and what the "trust recession" actually means for your offers
• The guac and chips model — how to let people date you before they commit
• Why your low-ticket offer isn't just a revenue stream, it's a nervous system strategy
• How self-trust (or the lack of it) is the invisible force behind every buying decision
• What Keri is doubling down on in 2026 that most people are sleeping on
• The window of tolerance — what it is, why your clients' cups are overflowing, and what to do about it
• Why in-person events are about to become the hottest commodity in the industry
• Substack, long-form content, and why slow consumption is making a comeback
• How to give your clients a quick win from day one — even in a digital program
• The 86 founder-focused meditations for $27 that helped someone do a $200K launch

 

Remember, you are so resourced. Here are the ones mentioned in this episode:

• Follow Keri on Instagram!
• Follow Keri on Facebook!
• Learn more about Keri and what she does HERE!
• Learn more about The Champagne Club HERE!

 

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