Social Media Marketing Talk Show Instagram Updates: Reels Ranking, Repost Feature, Partnership Ads Tools, and More
Apr 14, 2025
Amber Figlow, a savvy content strategist known for her engaging videos on the Social Media Examiner platform, dives into the latest Instagram buzz. She reveals how Reels ranking is heavily influenced by engagement metrics like shares and saves. Listeners will learn about Instagram's evolving video landscape, including new features like double-speed viewing and task assignment in DMs. The conversation also tackles the impact of automation on influencer marketing and the balance between user engagement and privacy in this fast-changing digital arena.
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Reels Watch Time Metric
- Instagram now prioritizes the first 10 seconds of watch time, regardless of Reel length.
- This change benefits longer Reels, which were previously penalized for lower completion rates.
Reels Length Strategy
- Test longer Reels now that the 10-second watch time is prioritized.
- Longer watch times can improve audience recall and potential follows.
Instagram Notes Removal
- Instagram is removing the 'Notes' feature from posts and Reels.
- The feature, which allowed users to add text and music to their content, wasn't widely adopted.