Social Media Strategy for People Who Hate Social Media with KP Pilley

As social media seems to descend into a dystopia of tech overlords dominating algorithms, our attention, and our self-esteem, it's worth asking: should we really stay on these platforms... and why???

KP Pilley — the social strategist behind the popular "9-Grid" offer — joins me to talk about taking your power back on social media, building ethical content worlds, and making it stupid-easy for people to hire you without posting 30 Reels a month.

Themes from the episode:

• The 9-Grid: Your Digital Bulletin Board (Not Your Full-Time Job: Instagram's become this weird proof-of-existence thing, but the nine grid lets you treat your profile like a coffee shop bulletin board — nine strategic posts, then peace TF out. You don't need to live there 24/7 to run a successful business.
• Instagram's Chokehold on Our Worthiness: Let's be honest, Meta is making money off our insecurities. KP and I discuss how to use the platform on your terms and drive people to owned media where Zuck can't deplatform you for posting a caption with the word "sex" in it.
• Pain Point Marketing Is Dead: That girl boss panic-inducing marketing where you scare people into buying? It attracts nightmare clients who feel buyer's remorse the next morning. Real marketing talks to someone's most regulated self, not their freaked-out swipe-my-credit-card-at-midnight self.
• Your Editorial Stance Beats Any Algorithm: When you have a clear worldview, content becomes easier because you're not trying to rage-bait —you're just showing up as yourself.
• Relationship Marketing Isn't Transactional (And That's the Point): Orbit jumping and showing up in people's worlds doesn't always result in immediate sales, and that's okay — sometimes you're just planting seeds or having a good conversation.

If you’re ready to ditch performative posting and build a presence rooted in your values (not Adam Mosseri’s latest metric), connect with KP for more resources — and maybe even a social media presence that finally feels like you.

Connect with KP:

• Website
• Instagram
• Conte

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