MarTech Podcast ™ // Marketing + Technology = Business Growth How to target the top B2B podcasters
Mar 6, 2026
Nick Zekitz, Chief Fire Starter at SmokeSignals AI and AI-first HubSpot agency leader, shares lessons from redesigning B2B demand generation. He discusses which buying signals reveal top B2B podcasters. Short takes cover how to target firms with engaged leadership, revenue fit, and brand investment. Conversations include practical outreach tips and examples of ideal podcast candidates.
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Episode notes
Right Message To Right Person Beats Broad Reach
- Reaching the right person with the right message plus a clear call to action drastically increases conversion odds.
- Benjamin Shapiro ties message-person fit and timing together as the core of effective outreach.
Content Lifespan Is About Timing And Targeting
- Articles have a short effective lifespan of about 24–36 hours for driving engagement.
- Benjamin Shapiro notes timing and reaching the right person with a clear CTA are what make short-lived content convert.
Pitch A Concrete First 10 Episode Roadmap
- If a target hasn't started a podcast, offer to broker the idea and provide a roadmap for the first episodes.
- Nick suggests pitching a concrete plan like the first 10 episodes to overcome inertia and win the opportunity.