The Colin and Samir Show How TBPN Built the Luxury Brand of the Creator Economy
213 snips
Jan 28, 2026 
John Coogan, co‑host of TBPN and veteran video producer who builds TV‑style live shows. Jordi Hayes, co‑host who leads commercial strategy and ad innovation for a daily tech and business program. They discuss running a three‑hour live format, their anti‑scale niche strategy, short daily host reads as ad products, building production efficiency, and treating sponsors like season partners.
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Value Engagement Over Raw Reach
- Measure the niche audience by minutes per month across touchpoints, not raw reach.
- A small core of highly engaged viewers can be more valuable than mass one-off views.
Stay Niche On Purpose
- Choose and defend a clear niche and resist chasing broad virality.
- Prioritize content that serves your core audience even if it limits total view counts.
Optimize For The Show First
- Build a show as the product, not a pivoting company empire.
- Ask whether new projects make the core show better before adding time-consuming ventures.
