Guest Chad Dudley returns to discuss the "landmark moment" of his firm’s move into the Managed Service Organization (MSO) space. Chad breaks down the mechanics of separating lawyering from back-office services—like intake, accounting, and marketing—to allow for private equity investment and national scaling. He shares his "I wish" statements from the journey and how his firm uses Cultural Trust to keep a highly tenured team on board during major structural shifts. Is your firm a business or a practice? Listen now to learn how to let the "artist be the artist" while the business scales.
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The Law Firm Blueprint