Rock Feed

M. Shadows (Avenged Sevenfold)

17 snips
May 31, 2023
M. Shadows, the lead vocalist of Avenged Sevenfold, dives deep into the band’s new album, 'Life Is But a Dream...'. He discusses the creative process, blending genres, and the unique production choices. Shadows reveals the profound themes behind the 'Nobody' video, rooted in a 5-MeO-DMT experience. He critiques the current state of rock, advocating for raw performances and critiques modern music's overproduction. The conversation also touches on AI in creativity, personal investments, and nostalgic influences from his Catholic school days.
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INSIGHT

Gaming Boosted Discovery

  • Inclusion in major video games (Madden, Guitar Hero, Call of Duty) exposed the band to huge new audiences and boosted album sales.
ANECDOTE

Band Collaborated With Game Developers

  • Avenged Sevenfold worked directly with Call of Duty developers because the band actually played the game and contributed feedback.
INSIGHT

AI As Tool Plus Ethical Guardrails

  • M. Shadows frames AI as a useful creative tool but warns about ethical/regulatory risks and the need for provenance like blockchain verification.
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