Episode 102: How Simple A/B Testing Can Boost Your Fundraising Results

You don’t need a fancy copywriting degree to raise more money — you just need to test smarter. Sometimes the biggest donations come from the smallest tweaks: a subject line, a headline, or even changing “donate” to “join us.” Today, we’re breaking down simple A/B testing with tools like ChatGPT and Apollo.io so you can stop guessing and start knowing what really works. I’m Tom Kelly, and this is The Million Dollar Nonprofit, where small nonprofit teams become fundraising machines using AI, automation, and proven systems.

We’ll walk through how to test just one variable at a time, write winning subject lines, run split tests with Apollo.io, and track your results so you can optimize your emails, ads, and donation pages. I’ll share real-world examples and easy prompts to get you started quickly. By the end, you’ll know exactly how to turn “pretty good” into “top performer” — without the overwhelm.

Grab my free AI growth playbook here -

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