The Unspeakeasy With Meghan Daum

When Wokeness Stops Working: Brendan O'Neill's VIBE SHIFT signals a new era

12 snips
Apr 27, 2026
Brendan O'Neill, British political writer and author of Vibe Shift, critiques contemporary wokeness and cultural trends. He discusses a growing turn toward common sense, UK pushback on gender ideology, the uneasy state of free speech, meme-driven politics and the infantilization of public discourse. Conversations touch on overcorrections, policing of speech, and a possible return to politics grounded in reality.
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ANECDOTE

Police Visits Over Social Media Posts

  • Brendan recounts police visiting people over social media posts, including a man questioned for a limerick and a woman for a door sticker.
  • He notes successful legal pushback and many monthly arrests or questions for internet speech.
INSIGHT

Wokeness As Elite Self Reproduction

  • Wokeness operates as an elite signalling system that reproduces itself across institutions, including police promotion paths.
  • O’Neill argues career advancement now often requires alignment with these orthodoxies.
INSIGHT

Backlash Overcorrection Fuels Crude Counterculture

  • The backlash against wokeness has overcorrected in places, producing crude, offensive online subcultures.
  • O’Neill warns rehabilitating banned words or gleeful offensiveness undermines constructive debate.
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