Under the Influence with Terry O'Reilly Happy World Radio Day. Revisiting "Air Quotes: Creative Radio"
11 snips
Feb 13, 2026 A celebratory dive into wildly creative radio ads from around the world. Short, funny spots and inventive casting tricks get highlighted. Campaigns range from reverse fairy tales selling car cameras to live-count road-death broadcasts and plastic-sounds-for-ocean awareness. Stories include a student sampling library that earned royalties and a fast-food series made for confusing times.
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Radio Exposes And Frees Writers
- Radio exposes writers because there are no visual props to hide weak ideas.
- That exposure also makes radio the biggest creative canvas when writers embrace it.
Newfoundland Hair Removal Spots
- New Derm ran short, humorous vignettes that leaned on local sensibility and sharp lines.
- The Newfoundland campaign used distinct character voices to make simple product claims funny.
Chevron's Low-Key Humor
- Chevron's radio spot used two stellar Canadian actors trading understated, funny lines about loyalty.
- The humor relied on voice chemistry rather than visual gags.