Beth is a results-driven and innovative marketer known for revitalizing and transforming marketing operations for some of the world’s most recognized brands, She offers an impressive history of shattering performance records, driving radical brand growth, and building the marketing infrastructure needed to scale operations for years to come. Beth most recently served as the first Head of Media Strategy and Planning at Live Nation in their Concerts Marketing organization.
Beth has over 25+ years of executive leadership experience, and has overseen both online and offline media and marketing across various industries in the Fortune 500, start-up, and interim leadership environments. She has managed media budgets of up to $800M for Sprint and overall P&Ls of $400M for brands like Kraft/Mondelez, controlling digital budgets of $50M on a global scale.
Recognized as a strong negotiator and relationship-builder, Beth has utilized these skills to broker top-notch deals and groundbreaking industry programs with Google, Twitter, and Facebook, including the first global deal between Kraft and Twitter for $3M.
A passionate mentor for the next generation of talent, Beth strives to build transparent, empathetic, and empowering working cultures that give employees the tools to do their absolute best. Beth also serves as an adjunct professor at Loyola University, where she teaches Media and Communications Planning courses.
No stranger to the not-for-profit board space, Beth serves on the board for the Ronald McDonald House, Chicago/NW Indiana and is the co-chair of the development committee at St. Joan of Arc School in Lisle, IL