Object Worship Blair White and the Rickenbacker 330
Apr 3, 2026
Blair White, owner of Eastside Music Supply in Nashville and tech/musician for artists like Adrian Belew, chats about gear culture and running a proudly weird guitar shop. He centers the talk on his Rickenbacker 330 and why its feel and voice make it his go-to. They cover pedal interactions, practical rigs, curating unusual stock, community events, and balancing shop life with touring and teching.
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Why Blair Bought The Rickenbacker 330
- Blair White chose a Rickenbacker 330 after it arrived at his shop and felt immediately connected to its chunkier neck and semi-hollow acoustic presence.
- He bought it around 10 years ago from a customer trade and it became his go-to for rehearsals and gigs because it felt and sounded like home.
Trim Redundant Gear Regularly
- Curate your gear and keep what you actually use; sell duplicates and collections that never leave the shelf.
- Blair trims redundant pedals (e.g., many Rat variants) and keeps the one he uses to fund meaningful purchases.
Use Dedicated Tunings To Keep Guitars Relevant
- Many players keep guitars permanently in alternate tunings to justify owning them and to preserve creative flow.
- Blair and the hosts assign guitars to open or weird tunings so they remain useful without retuning constantly.