Bloomberg Businessweek Bonjour Québec and Iconic Rock and Roll Guitars
Nov 7, 2023
Caroline Proulx, Quebec's Minister of Tourism, talks about the Bonjour Québec initiative and traveling to Quebec. Martin Nolan, Executive Director of Julien's Auctions, discusses the Played, Worn & Torn: Rock and Roll Iconic Guitars Auction, including the trend of considering these items as investments.
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Quebec City Trip
- Paul Sweeney's girlfriend considered Quebec City for a long weekend trip.
- This prompted an interview with Caroline Proulx, Quebec's Minister of Tourism.
Visit Quebec
- Visit Quebec City or Montreal for a European experience at a lower cost.
- These cities offer festivals, and Quebec City hosts the world's largest winter festival.
Quebec Tourism Recovery
- Quebec's tourism industry struggled during the pandemic but received substantial government support.
- This investment allowed for recovery and positioned Quebec as a leader in the tourism comeback.