Scaling Content Operations with Chloe Thompson, Director of Content Marketing at Visier

Chloe Thompson is the Director of Content Marketing at Visier, a people analytics and workforce intelligence platform. She joins the show to share her path from editorial to marketing and what it takes to build content foundations that actually scale. Chloe walks through the realities of content operations at different company stages, from scrappy Series A teams to mid-sized organizations with 500+ employees, and offers practical insights on stakeholder management, content planning, and staying sane when everyone wants a piece of your time.

Tune in to this episode as we explore:
(00:36) Chloe Thompson's career journey from editorial to content marketing leadership
(01:48) The pivotal moment when a mentor helped Chloe see herself as a marketer
(04:23) Building content foundations at Visier and what the first three months look like
(06:13) How content strategy changes between Series A and mature stage companies
(08:11) Stakeholder management and the pace of work at different company sizes
(08:29) The role content plays within Visier's overall go-to-market strategy
(39:04) Quick-fire round: AI tools, career skills, and dream campaigns
(40:55) The Netflix documentary or Mad Men style commercial Chloe would create
(44:04) Recommendations

Links mentioned in this episode:
- Chloe Thompson's LinkedIn 
- Visier
- This Could Have Been a Podcast
- Erin Balsa
- Devin Reed's YouTube Channel
- "Everybody Writes” by Anne Handley