Joy of Missing Out (JOMO) A Hater's Guide to Networking
10 snips
Jan 12, 2026 The discussion dives into the dread of networking, especially for introverts navigating high-pressure environments like Cannes and VidCon. They explore the exhaustion that comes from back-to-back events and how in-person connections hold deeper significance post-COVID. Intriguing contrasts emerge between different networking styles, like the 'leech' versus 'builder' approach. They unpack the cringe of self-promotion and the importance of authenticity, while also tackling topics like imposter syndrome and the evolving role of AI in creator-brand interactions.
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Pick: Chase Bees Or Build A Garden
- Choose whether you'll 'chase bees' (actively network) or 'build the garden' (attract people with content).
- Both strategies work; align your conference choices and energy with which model you prefer.
Lead With Metrics For Brand Execs
- When CMOs or brand execs don't know you, lead with measurable signals like follower counts and past activations.
- State clear value: brand partners, metrics, and examples to get their attention quickly.
One-on-One With Microsoft AI CEO
- Chloe interviewed Mustafa Suleiman, Microsoft AI's CEO, in a one-on-one tech talk at Cannes.
- She used Cannes access to have substantive conversations about AI and creators' role in storytelling.
