71. East Side Story: Why APAC Is Retail’s Hottest Market

In this special episode of OFFBounds, Paula Macaggi invites you to Singapore for NRF APAC 2025, the region’s biggest retail event, to explore why Asia-Pacific is the most powerful engine of global retail growth. With 60% of the world’s population and 3.49 billion people expected to join the middle class by 2030, APAC is transforming how the world shops.

Paula is joined by Ryf Quail, Managing Director of Comexposium, and David Mann, Chief Economist APAC at Mastercard, to unpack the region’s complexity, economic resilience, and the retail innovation emerging from markets like Indonesia, the Philippines, Thailand, and India. From geopolitical shifts to the rise of cross-border marketplaces, this episode is a must-listen for anyone looking to understand where retail is headed next.

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