Sunil Malhotra #DESIGNtoCHANGE PODcast BACKstage - Designer Series - With Ruud Janssen

Sunil Malhotra (https://www.linkedin.com/in/sunil-malhotra/ ) has a #DESIGNtoCHANGE conversation with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/) about Integral Design, Exponential Transformation, Design Thinking, Innovation. Sunil runs Ideafarms, a Design-in-Tech Advisory and Consulting firm that pioneered using concepts and approaches of Industrial Design in ICT. A breakthrough practitioner of Design Thinking, he is a serial Entrepreneur as well as a thought leader in Exponential Transformation. Belief in individual talent and the power of interdisciplinary teams provided the impetus for his founding Ideafarms – a business model based on the simple tenet that 'everything produced by human beings is meant for use by other human beings’. Ideafarms’s user-orientation drives its technology vision and not the other way around, in many ways making the company strikingly different from the norm. Sunil’s entrepreneurial experience spans Design, Consulting, Manufacturing, IT and Exponential tech. He is hands-on and widely travelled: he has done business across the world which has given insights that help him to continually refine the ecocentric design process at Ideafarms. His unabashed stand "India-will-define-the-future-of-the-world" is something you will love to hate. He has professional degrees in Industrial Engineering and Law. After completing his Masters in Industrial Design at IIT Bombay (1985) he ran a successful Design Consultancy in New Delhi, India, that morphed into Ideafarms in 2002. To amplify the responsibility of design in providing a sustainable future, he draws on Eastern philosophies – simplicity, inclusion and local relevance – to create his unique brand of innovation for socio-cultural transformation. Design Thinking is something he believes in yet fiercely criticises for its potential to mislead business leaders. He is the author of The First Principal, a montage of memories of the late academic entrepreneur, Prof. P S Mani Sundaram. You can find Sunil's answers to the #DESIGNtoCHANGE Worksheet 1. Horizons of Change - from page 46+47 of the book #DESIGntoCHANGE as follows: How do you involve others in the change you design for? I try to create conditions (seed topics, build environments, provoke, inspirational content, ...) in the hope that people will be drawn to join and interact with others and artefacts. Basically gravity centres around which communities can form. Call it unplanned organisation. How do the events you design become markers of change in your organisation? Think of it as throwing stones into a pond knowing that when ripples form, some will intersect and create nodes. In a practical sense, provide challenges that people can see as opportunities to explore their own potential in a spirit of collaborative experimentation. How do you have that conversation with your event owner? It's generally led by the event owner who must believe that the organisation will back her with the necessary resources. How do you articulate the value it creates ? I don't lead these types of initiatives any longer. Would like to find out more about #DESIGNtoCHANGE - check out this link: https://www/designtochange.online