This week is going to have a lot of information about initiatives, relief funds and legislation changes. Today's episode is all about branding or reputation and the why and how behind it including helping out with the pandemic right now, supporting the industry and how to build your why and how for your brand.

Join us every Tuesday & Friday as award winning industry stalwart, Shawn Soole interviews some of the hospitality industries top talents from around the world including bartenders, venue owners, distillers and industry supporters. Get points of view, advice and the backstories every week.

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Shot #56 - Brand. Why and How