Deep Seed - Regenerative Agriculture True Cost of Cheap Food: How to Fix Our Broken Food System [ADELE JONES]
What if every bite of cheap food you eat is secretly costing society triple the price you paid at checkout?
In this eye-opening episode, food systems expert Adele Jones (former Executive Director of the Sustainable Food Trust) pulls back the curtain on the true cost of our food. From soil health and ecosystem collapse to diet-related disease and skyrocketing healthcare costs, Adele explains how we’re already paying the true price of industrial farming. And it’s way more than what we spend at the supermarket!
But it’s not all bad news. Adele lays out a hopeful, inspiring roadmap to a regenerative food system where farmers are rewarded for improving soil, boosting biodiversity, and producing truly nutrient-dense food. We cover groundbreaking concepts like True Cost Accounting, the Global Farm Metric, and why livestock farming might just be part of the solution.
If you’ve ever wondered how to fix food, protect nature, and improve public health all at once: this episode is a must-listen! It’s one of the most mind-expanding conversations we’ve ever had.
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🔍 Topics Covered
True Cost Accounting: the economic revolution hiding in plain sight
How food is much more expensive than it seems (but not at the checkout)
Regenerative agriculture vs. conventional farming
Why big food companies are (finally) waking up to soil and sustainability
Livestock farming: villain or ecosystem ally?
What if we paid farmers for nutrition per hectare instead of yield?
Feeding Britain regeneratively: is it possible? (Yes!)
Nutrient density, soil health, and the future of public health
Lessons from Bhutan: what a happiness-first food system looks like
The Global Farm Metric: a universal language for farm sustainability
How to make food and farming a political (and public) priority
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Official partner: Soil Capital
-> a company accelerating the regenerative transition by financially rewarding farmers who improve soil health & biodiversity.
Usefull Links:
ADELE JONES: https://www.linkedin.com/in/adelejones/
SUSTAINABLE FOOD TRUST: https://sustainablefoodtrust.org/
The Hidden Cost of UK FOOD - link
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