The Publishing Performance Show Matty Dalrymple - The Podcast Strategy That Builds Authors' Careers (Not Just Book Sales)
Matty Dalrymple is a bestselling author with two thriller series: the Ann Kinnear Suspense novels and the Lizzy Ballard thrillers. She's also the host of The Indy Author Podcast, which has been running since 2016 with nearly 270 episodes. As a writing consultant and speaker, Matty helps authors navigate both the craft and business sides of publishing. Her expertise in podcasting for authors stems from years of hosting her own show and appearing as a guest on numerous other podcasts, making her a valuable resource for authors looking to leverage audio content for platform building.
In this episode:
• Why authors should be podcast listeners before becoming podcast guests
• The importance of having expertise beyond just your own book
• How to research and identify the right podcasts for your genre
• Creating personal connections with podcast hosts for better opportunities
• Developing multiple conversation angles beyond "I wrote a book"
• Using podcasts for networking and building long-term relationships
• The difference between book tour podcasts and expertise-focused shows
• Why social media matchmaking services can help beginners practice
• Creating effective one-pagers and pitch materials for hosts
• How podcast appearances can lead to speaking gigs and consulting opportunities
Resources mentioned:
• PodMatch for podcast guest/host connections
• The Indy Author Podcast (Almost 300 now!)
• BookFunnel for cross-promotion strategies
• Author Nation conference for networking
Book Recommendations:
• Podcasting for Authors by Matty Dalrymple
• The Podcast Guest Playbook by Matty Dalrymple & Mark Leslie Lefebvre
Connect with Matty Dalrymple:
• Website: theindyauthor.com
• Fiction website: mattydalrymple.com
• The Indy Author Podcast
• Fiction series: Rock, Paper, Scissors (Lizzy Ballard thrillers)
• The Falcon and the Owl (Ann Kinnear suspense)
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
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