
The "What is Money?" Show The Nature of Mimetic Desire with Rob Henderson (WiM351)
18 snips
Aug 11, 2023 AI Snips
Chapters
Transcript
Episode notes
Desire Is Socially Contagious
- Mimesis means we want things because others want them, not due to intrinsic value.
- This social copying can cascade until society's desires spiral and create conflict.
Luxury Ads Sell Desirability, Not Purchase
- Luxury ads target everyone to reinforce brand desirability, not just to sell to the reader.
- Repetition reminds people that the brand is desirable and worth wanting socially.
The Angelina Effect
- Angelina Jolie's op-ed about screenings caused a measurable rise in breast cancer tests.
- Celebrity actions can produce strong public-health behaviour changes via mimetic influence.

