The "What is Money?" Show

The Nature of Mimetic Desire with Rob Henderson (WiM351)

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Aug 11, 2023
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INSIGHT

Desire Is Socially Contagious

  • Mimesis means we want things because others want them, not due to intrinsic value.
  • This social copying can cascade until society's desires spiral and create conflict.
INSIGHT

Luxury Ads Sell Desirability, Not Purchase

  • Luxury ads target everyone to reinforce brand desirability, not just to sell to the reader.
  • Repetition reminds people that the brand is desirable and worth wanting socially.
ANECDOTE

The Angelina Effect

  • Angelina Jolie's op-ed about screenings caused a measurable rise in breast cancer tests.
  • Celebrity actions can produce strong public-health behaviour changes via mimetic influence.
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