Mind Pump: Raw Fitness Truth 2470: Personal Trainers & the Gym Industry with UFC Gym VP Don Cardona
17 snips
Nov 18, 2024 
Don Cardona, Vice President of Sales for UFC Gyms, shares his wealth of experience in the fitness industry. He discusses the evolution of gym culture, highlighting the shift in personal training's importance and the challenge of talent retention. Cardona emphasizes the role of mentorship in nurturing fitness professionals and the transformative impact of mixed martial arts on training practices. Additionally, he explores innovative business strategies, merging traditional gym setups with social media to adapt to a post-COVID landscape.
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The Planner Debacle
- Sal DiStefano, despite being a top performer, lacked organizational skills, relying on improvised appointment tracking.
- Don Cardona disciplined him by limiting him to pre-booked clients, prompting a creative, yet ultimately unsuccessful workaround.
Shifting Industry Focus
- The fitness industry shifted from a fitness-focused approach to a transactional model based on lowest prices.
- This shift led to the downfall of iconic fitness companies.
A La Carte Fitness
- UFC gyms are implementing an a la carte model where members pay a base fee for access, and then add desired services.
- This empowers consumers and increases engagement with fitness and recovery services.