Private Practice Playbook

EP 58: Real Stories, Real Growth: An Orthodontist’s Perspective

Aug 28, 2025
Dr. Jeffrey Goldberg, a successful orthodontist and Scheduling Institute client, shares his journey of transforming his practice and doubling collections over six years. He delves into the mindset shifts necessary for practice ownership and the impact of personal experiences in shaping his professional path. From overcoming challenges during COVID-19 to the importance of mentorship and taking breaks for clarity, Dr. Goldberg emphasizes balancing personal fulfillment with business success. His insights provide valuable guidance for aspiring leaders in the dental field.
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INSIGHT

Facility Shapes Brand And Growth

  • A distinctive, high-quality facility creates a defensible brand and patient expectation you can't easily be competed with.
  • Designing unique experiences makes the practice memorable and drives growth.
ADVICE

Get Away To Think Strategically

  • Leave the office for focused coaching retreats to get uninterrupted time to plan and learn.
  • Use silent, structured sessions to hear your inner priorities and create actionable next steps.
INSIGHT

Legacy Multiplies Through Teaching

  • A solo doctor's impact is capped by personal capacity, so scaling requires teaching and replicating skills.
  • Passing on mentorship multiplies impact beyond one clinician's lifetime.
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