#169: How to Clarify Your Message and Grow Your Business

27 snips

Apr 8, 2024

Learn how to clarify your marketing message and boost business growth with the StoryBrand framework. Discover the key elements missing from your website, the questions your marketing must answer, and the power of narrative marketing. Get actionable strategies to make your business thrive!

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INSIGHT

Position The Customer As The Hero

Insight: Your customer is the hero and your business is the guide in marketing stories.
JJ explains StoryBrand's seven elements: character, problem, guide, plan, call to action, stakes (success/failure), applied to marketing.

ADVICE

Fix Your Website Header For Immediate Conversions

Do put a clear call to action and state what you do in your website header so visitors know the next step to buy.
JJ says people give you 3–5 seconds; include What you do, how life improves, and How to get it up top.

ADVICE

Use High-Value Lead Generators Not Testimonials

Do use a lead generator that trades clear value for an email address rather than mere marketing content.
JJ recommends PDFs or videos solving specific problems (e.g., "three mistakes on your website") to capture emails.

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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

Every savvy business owner knows that marketing is the key to survival, and your online presence is one of the most important parts of your marketing plan. It can turn casual browsers into buyers, and buyers into long-time customers. But you won't build that loyal fanbase if your message is unclear or inconsistent. On top of that, you could end up wasting a lot of time and money on marketing that doesn't work. So how clear is your current message, and how can you make it better?

In this episode of Business Made Simple, guest host Dr. JJ Peterson (host of Marketing Made Simple) and podcast producer Bobby Richards answer your questions about building your business through effective messaging and lead generation. They'll reveal the key things missing from your website that are costing you money and the 3 questions your marketing MUST answer to be significantly more successful. You'll also discover the 7 basic elements that make your marketing story more powerful. Tune in and get actionable strategies to clarify your message and make your business thrive!

Listen and follow to the Marketing Made Simple Podcast and get weekly tips from J.J. and April Sunshine Hawkins on how to make your marketing easy and make it work.

https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210

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