The Espresso Hour

Doing Content Right with Steph Smith

120 snips
Dec 14, 2021
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ADVICE

Quality Over Length

  • Quality writing means effectively conveying a message, not necessarily writing long articles.
  • Sometimes short, direct content or visuals are the best solution for readers' needs.
ADVICE

Active and Passive Writing Process

  • Use two states in writing: active (structured research) and passive (idea collection and marinating).
  • Giving time to ideas improves quality and reduces the stress of forced rapid writing.
ADVICE

Track Metrics Based on Goals

  • Track content metrics based on your goals, balancing between page views and personal satisfaction.
  • Don’t obsess over every metric; focus on why you write and stay consistent long term.
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