Brokers of Secrets #3: Engineering Belief
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May 7, 2025 They explore how identity is actually a rewriteable program and where limiting stories come from. They discuss leveraging other people’s time, money, and wisdom as external shortcuts. They dive into using the subconscious as a vast internal resource and why impossible goals force inner change. They explain concrete techniques like visualization, physical anchoring, and tracking breakthroughs.
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Subconscious Holds Vast Untapped Power
- Most people underuse their subconscious which holds massively more processing power than the conscious mind.
- William Lam compares conscious 'one dollar' awareness to a hidden account of billions to show how identity limits perceived resources.
Set Goals That Force Identity Upgrade
- Set goals so massive you cannot achieve them by effort alone to force your subconscious to unlock new resources.
- Ask yourself Who Do I Need To Be and list attributes next to each oversized goal to define the identity required.
Objectify Vague Beliefs With 3D Attributes
- Give vague mental concepts 3D attributes so your mind can interact with them like a graphical interface.
- William Lam likens this to a GUI that lets you manipulate beliefs and identity directly instead of abstractly.