The Punk Rock MBA ERRA
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Apr 4, 2022 JT Cavey, the dynamic frontman of progressive metalcore band ERRA, dives deep into the challenges and triumphs faced during the pandemic. He shares insights on how passionate fans shape the band's identity and the innovative strategies they employed to adapt musically and personally during uncertain times. The discussion touches on nostalgia, the tight-knit bonds formed during touring, and the delicate balance of navigating fan expectations while remaining authentic. JT's reflections illuminate the importance of creativity and genuine connection in the evolving music landscape.
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Last Studio Days Before Lockdown
- ERRA recorded their self-titled album in March 2020 and the next day COVID restrictions began escalating.
- The band saw the studio they used close shortly after their last in-person session.
Downtime Is For More Than Writing Songs
- Using downtime to improve non-musical aspects (logo, art, team) can be as impactful as better songs.
- Creating a cohesive universe helps future decisions and strengthens identity.
Do The Marketing Work No One Loves
- Treat your band like a business by doing the 'boring' content work: thumbnails, subcontent, and extra social posts.
- Small creative promotional ideas can win fans and expand reach efficiently.