#1252 Lulu Meservey | Top CEO Advisor Reveals How To Handle Mainstream Media

18 snips

Oct 3, 2023

Lulu Meservey discusses effective communication strategies, tailoring messages, crisis preparation, and the importance of building direct relationships with the media. She also explores the power of personal branding and handling accusations, while providing insights on navigating the changing media landscape and building relationships with reporters.

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INSIGHT

Internal vs. External Communication

Prioritize internal communications, as internal problems are existential.
External issues are inconvenient, but internal problems can destroy a company.

INSIGHT

Pre-War vs. Post-War Communications

There is no peacetime; only pre-war and post-war.
Maintain constant readiness by monitoring, having a chain of command, and keeping materials updated.

ADVICE

Responding to Negative Stories

Front-run major negative stories by presenting your version first.
For minor issues, consider ignoring or using them for recruitment.

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Lulu Cheng Meservey is the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard. This conversation was recorded at the BUILD Summit in New York. In this conversation, Lulu breaks down how you can cut through the noise and make people care about what you're doing, how to tailor your message to people externally & internally, tactics you can use, how to prepare for a crisis way before it comes, and Lulu breaks down why there is no peace time.

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