Inside The Mind of TRIP Founder - what does it really take to build a global brand? - Liv Ferdi

This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.

It’s what every wonderful guest on the poddy teaches me.

TRIP ripped up the rule book.
Definition of outlier.

TRIP is for everyone and anyone, anywhere, anytime and everywhere.

TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.

All charged with a beautiful mission: Be Kind to your Mind.

Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co

ON THE MENU:

1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.

2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”

3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.

4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.

5. How TRIP raised £10 million quid – do you really need presentation a deck?

6. Why founders must actually seek and embrace stress it’s a gateway forward.

Every top food and drink founder reads our Newsletter - why wouldn't you? 

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

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This episode originally aired in June, 2023.