AI Snips
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Connecting with Vision
- Early adopters connect with the founder's vision and beliefs.
- Products address either functional needs or emotional needs, and the best ones combine both.
IMVU Example
- Steve Blank's work with IMVU, a consumer company, helped demonstrate customer development principles.
- IMVU used data-driven testing to track user engagement and refine their product.
Vision First
- Founders should have a strong vision.
- Use customer discovery to inform and refine the vision, not to replace it.