Bloomberg Talks Starz CEO Jeffrey Hirschm Talks Remaining a Small Focused Streamer
May 11, 2026
Jeffrey Hirsch, President and CEO of Starz and advocate for focused streaming, explains why Starz stays independent and targets women and underrepresented audiences. He discusses pricing as a complementary service, how industry consolidation shapes distribution, and the studio's emphasis on building franchise IPs and spinoffs to lower risk and retain viewers.
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Focused Streaming Wins Niche Dominance
- Starz succeeds by being a focused streamer serving women and underrepresented audiences.
- Jeffrey Hirsch says this focus makes Starz a top brand in those homes and complementary to broad-based streamers.
Price As A Complementary Add-On
- Price your service as a complementary add-on rather than chaperone Netflix-style subscriber counts.
- Hirsch says maintaining a gap to broad-based streamers gives Starz room to raise rates and keep pricing power.
Consolidation Creates New Distribution Opportunities
- Consolidation among big studios creates distribution platforms that Starz can be sold on top of.
- Hirsch notes Starz is the second largest channel on Amazon and is sold on Hulu, benefiting from stronger broad-based players.