ChatGPT Is Sending Your Clients to Someone Else

24 snips

Apr 21, 2026

Rachel Lindteigen, a marketing strategist who helps entrepreneurs get found in Google and AI search, explains how AI tools are now naming and recommending businesses. Short takes on why SEO still matters, how AI referral stories turn into real clients, and practical ways to find keywords and optimize content for AI-driven visibility.

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INSIGHT

AI Tools Are Recommending Businesses By Name

AI search tools like ChatGPT and Claude now surface answers and recommend specific businesses by name.
Rachel Lindteigen explains people read AI answers before clicking links, so visibility in AI is becoming as crucial as Google.

INSIGHT

AI Often Hands Off To Google For Purchases

Searches often start in AI and then hand off to Google when users are ready to purchase.
Rachel cites research showing about 49% of AI searchers go to Google for final purchase steps.

ANECDOTE

ChatGPT Sent A Ready-To-Pay Client

A life coach got a $3,500 client because ChatGPT recommended her podcast after a user asked how to explain binge eating to a partner.
The prospect listened to the podcast, visited the site, knew pricing, and was ready to sign on the consult call.

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How to Get Found on ChatGPT Before Your Competitors Do

A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her.

This is what's happening in search right now. AI tools are recommending specific businesses by name, and the businesses getting named are the ones who figured this out first.

Rachel Lindteigen spent 25 years in marketing, Fortune 500s and ad agencies, before turning that expertise toward one question: how do small businesses get found? She now teaches entrepreneurs how to show up in both Google and AI search. One of her students found a single keyword, optimized her homepage around it, and made $150,000 in six months. No launches. No ads.

In this episode, Rachel breaks down how AI tools decide which businesses to recommend, how to find the right keywords, and the three mistakes keeping most online business owners invisible. The window is open. This is where you start.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here.

Etched Marketing (Rachel's website)

Marketing for Entrepreneurs Podcast

Rachel Lindteigen on Instagram

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ AI Search Is Recommending Specific Businesses by Name, and Yours Could Be One of Them — When your ideal client asks ChatGPT a question in your area, those tools recommend specific businesses by name. Getting named comes down to one thing: content that directly answers what your clients are already asking, in their own words.

2️⃣ Content Strategy Comes Before Optimization, and That Order Is Everything — The most important SEO question is strategic: what is your ideal client searching for? Answer those questions first, then optimize for findability. Most business owners do it in reverse, and that's why the results never come.

3️⃣ The Keyword You Haven't Found Yet Might Be Worth More Than Your Next Launch — One of Rachel's students found one phrase, optimized her homepage around it, and made $150,000 in six months. No launches. Finding the right keyword is a learnable skill, and for the entrepreneurs who do, it quietly changes everything.MORE FROM ME

Follow me on Instagram @amyporterfield

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