Chief Sales and Success Officer at Slack, Bob Frati: Exploring Slack’s Key Growth Levers and Competition

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Jun 16, 2020

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ADVICE

Remove Bureaucracy To Enable Selling

Design for simplicity and scale by saying no to unnecessary processes.
Shield account teams from bureaucracy so they spend more time with customers.

INSIGHT

Pandemic Accelerated New Work Models

COVID accelerated a 'new way of working' that favors channel-based collaboration.
Slack views the pandemic as an accelerant toward inevitable broader adoption of their model.

INSIGHT

Dual Engine: Web Scale And Enterprise Sales

Slack has massive room to grow: 119,000 paid customers versus hundreds of millions of businesses.
They pursue both SMB volume via self-serve and enterprise expansion through account teams.

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In Episode #1 of Go to Market Grit, Slack’s SVP of Sales and Customer Success, Bob Frati, gives the inside scoop about the company’s sales and go-to-market strategy, and why they have been able to scale their go to market so quickly and effectively over the last few years. Bob and Joubin discuss two key topics in detail, outlining the next four years for Slack and key growth levers they can pull, along with growing competition in Slack’s market and what that means for their future.

In this episode of Go to Market Grit, we cover:

Key growth levers for Slack, and why the company is positioned for continued market dominance.
Slack’s response to growing market competition, and why it’s ultimately better for the consumer and for the company.
How Slack identified a business need and strong product market fit, and then worked to expand the solution to a broader audience.
The importance of having a strong and developed customer-facing team to navigate complexities in large enterprises, and push business forward to completion.
How Slack grew its sales team from 300 to 2,000 people — quickly, and effectively.
Some of the factors that Slack looks for when hiring customer-facing sales staff, and why they value these characteristics.
Why hiring should be a mutual fit for both the candidate and the employer.
Identifying motivated individuals, and finding ways to tap into their motivation that will drive them to be successful.
Bob’s career journey from sales rep to manager — including why and how he executed the leap.
Why much of Slack’s success can be attributed to tight collaboration between its engineering, product, sales, and success teams.
Slack’s ability to not only deploy a solution in an organization, but to help manage through the change and ensure success — and why this is a game-changer.
Slack’s role in ushering a new way of working, and why it transcends the tired and overused digital transformation narrative in business.

Links

Host company: https://www.kleinerperkins.com/
Loom: https://www.loom.com/
Guest LinkedIn: https://www.linkedin.com/in/rfrati/
Host Twitter: https://twitter.com/Joubinmir
Host Email: gtmg@kleinerperkins.com