Scaling from Within: Tushar Amin on Building a $2B Business Inside IBM

What does it take to build a $2 billion business—not from scratch, but from inside a legacy corporate giant?

Tushar Amin has the answer.

A seasoned strategy executive, Tushar led a transformative initiative within one of IBM’s most traditional business units—a flat-growth, high-margin division many saw as a cash cow. Where others saw constraints, he saw opportunity. By reframing IBM’s aging global infrastructure as a strategic asset, he helped create a fast-growing, globally competitive services business—without dismantling what already worked.

In this episode, you’ll learn:

• How Tushar uncovered a horizon-two growth opportunity hidden within a horizon-one business.
• Why identifying profit pools in the ecosystem is more impactful than conventional market sizing.
• The alignment framework he used to connect go-to-market, offerings, and delivery—and scale fast.
• How to gain organizational buy-in for long-term bets, even when they challenge short-term margins.
• Why a credible value proposition rooted in real differentiation is the key to pricing power.

This is more than an intrapreneurial success story—it’s a masterclass in seeing strategic opportunity where others don’t.

Let’s dive in with Tushar Ami

Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks.