The Foot in Both Camps: In 2026, the creative industry is split between the demand for total authenticity and the need for AI efficiency. Giles Christopher reveals how he carves out a "narrow channel" to meet client needs without compromising his professional ethics.
• The High-End Access Gap: Discover how AI is lowering the barrier to entry for complex, CGI-style results, making high-budget looks accessible for seasonal commercial projects.
• The "Mixed Reality" Formula: We explore Giles’s specific workflow for combining physical assets with machine intelligence, and why this particular "hybrid" approach is the secret to maintaining both your soul and your profit margins.
• Combatting the Influencer Threat: Learn how to stay relevant in a market that prioritises quantity, and why "polishing" your work with AI is a defence against the race to the bottom.
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Commercial Photographer: Your Guide to Marketing, Creativity and Growth