Storage Wins S2E15: The $100K Storage Deal That Slipped Away
In this episode of Storage Wins, Alex Pardo and Dan Wentzel unpack a painful but powerful lesson: a deal that slipped through Dan's hands that would have produced over six figures in annual cash flow with no money out of pocket. What makes this moment so impactful isn't just the loss—it's the realization that the deal was misunderstood, not unavailable.
They break down exactly what went wrong in the analysis, how focusing too narrowly on one exit strategy caused Dan to overlook a highly profitable opportunity, and why understanding multiple deal paths—especially long-term cash flow—can completely change your decision-making.
The conversation also dives into negotiation dynamics, including how to follow up without chasing, how to use "pull-away" communication to re-engage sellers, and why asking questions—not making statements—is the key to getting responses. Alex shares tactical language shifts that can dramatically improve seller communication and positioning.
This episode is a real-time case study in turning a painful loss into a long-term advantage—and why the lessons from one missed deal can unlock dozens of future opportunities.
You'll Learn How To:
- Recognize when a deal works—even if it doesn't fit your original strategy
- Evaluate deals based on cash flow vs equity vs refinance timelines
- Avoid over-analyzing deals and missing clear opportunities
- Use pull-away language to regain leverage in seller conversations
- Ask better questions that actually get responses from sellers
- Balance persistence with not coming across as pushy or desperate
What You'll Learn in This Episode:
[0:00] Recap of Dan's progress and current deals in motion
[3:20] The wins: multiple offers out and strong broker conversations
[5:04] How relationships led to access to a pocket listing opportunity
[7:29] Why building trust with brokers creates off-market deals
[10:02] The importance of communicating credibility and seriousness
[12:31] The "buyer info sheet" and how it builds confidence with sellers
[14:22] The confidence shift from personal wins and momentum
[19:25] Breakdown of a seller-financing deal that stalled out
[21:37] Why chasing sellers can hurt your position in negotiations
[24:15] Using pull-away language to re-engage conversations
[26:11] Why questions—not statements—drive seller responses
[28:59] The painful lesson: missing a six-figure cash flow deal
[31:01] What went wrong in the underwriting and analysis
[32:50] The mindset shift: cash flow can be the primary win
[33:40] How one lesson unlocks multiple past deal opportunities
[35:04] Why deals aren't always lost—even after going under contract
[36:10] The importance of staying in touch without chasing
[37:01] Teaching others as a way to accelerate mastery
[41:18] Feedback from a broker: coming across as too pushy
[42:28] The fine line between persistence and pressure
[43:46] Why brokers will advocate for you when you build trust
[45:21] The next step: increasing offer volume and revisiting past deals
Who This Episode Is For:
- Investors who have passed on deals and are second-guessing their decisions
- Listeners struggling to evaluate deals beyond one strategy
- Anyone trying to improve their negotiation and follow-up approach
- Entrepreneurs learning how to balance persistence with positioning
Why You Should Listen:
Every investor misses a deal at some point—but most don't fully extract the lesson from it.
This episode shows how one missed opportunity can completely transform how you evaluate deals, communicate with sellers, and approach future opportunities. Instead of letting the loss hold you back, it becomes the exact moment that sharpens your instincts and accelerates your growth.
If you've ever felt like you "missed one," this conversation will help you turn that experience into a competitive advantage.
Follow Alex Pardo here:
- Alex Pardo Website: https://alexpardo.com/
- Alex Pardo Facebook: https://www.facebook.com/alexpardo15
- Alex Pardo Instagram: https://www.instagram.com/alexpardo25
- Alex Pardo YouTube: https://www.youtube.com/@AlexPardo
- Storage Wins Website: https://storagewins.com/
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