Why Brands Should Focus On Impressions, Not Clicks (ft. Jeff Greenfield w/ Provalytics) | Episode 133

Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.

We've preached this on this podcast as well over and over again.

Today, Jeff Greenfield with Provalytics joins us to tell us that if we want to provide more leads, we should be focusing on mediums that can deliver high numbers of impressions vs clicks.

That's a hot take.

So we dive in to see where Jeff is coming from.

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Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

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