EP 442: Lead gen and lead magnets are your ticket to consistent sales with Jay Feldman

29 snips

Mar 25, 2024

Learn how lead gen and lead magnets can boost your agency's sales pipeline in a tough market. Jay Feldman shares tips on thought leadership, automation, and establishing trust. Discover strategies for retaining clients and mastering cold email campaigns. Dive into the interplay between marketing and sales and building trust through value and teaching.

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INSIGHT

Microservices Beat Info Lead Magnets

Microservice lead magnets (mini services) convert better than ebooks or webinars for high-ticket prospects.
They pre-qualify buyers by delivering real value before the sale.

INSIGHT

Leads Often Book Immediately After Delivery

High-value lead magnets prompt instant interest and many prospects book calls after submitting intake forms.
A fast, in-funnel follow-up sequence captures that momentum into appointments.

ADVICE

Give Big Wins In The First 90 Days

Prioritize measurable, countable wins in the first 90–120 days to prove ROI.
Use awards, placements, and tools to quantify impact and extend client retention.

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After a tough sales year in 2023, many of you have been looking for the next thing to consistently fill your sales pipeline with new prospects. With sales cycles taking longer than before, it's essential always to have warm prospects teed up and ready to go. But how?

The answer is in thought leadership combined with lead gen and lead magnets. Positioning yourself and your agency as an authority in your niche (and giving some of it away for free) generates trust in your agency's expertise before they've officially met you.

When done right, lead gen can be mostly automated. And having great lead magnets like a podcast or YouTube channel, or offering a free mini-service to prospects to get them interested in your services will build trust and establish your agency as a thought leader in your niche.

This week, Jay Feldman shares his tips and tricks for how his agencies used automated lead gen and lead magnets to still be profitable in a challenging sales year. This episode is packed with actionable insights that you'll want to take notes on, so make sure you have a pen and paper ready to go, and check out the links in the show notes for all of the programs and tools he mentions during the interview.

A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

How lead gen and lead magnets turned a bad sales year into a good one
Commit to being relentlessly helpful to others
What Jay's agencies used as lead magnets to attract attention from prospects
How to retain the clients you close from lead gen
Giving big wins early on when working with new clients
Establishing trust authority in the first 90-120 days with lead gen clients
Cold email tactics that work
What defines success for lead gen and lead magnets
Scalable lead magnets that bring results
Avoiding shiny object syndrome and doing what works for your agency