You Can't Lose! Waiting Super Hard is Your Biz Dev Strategy
6 snips
Feb 19, 2025 Discover how embedding 'brown M&M' clauses can reveal client attention. Learn about the TNT approach, where simple actions like rapid follow-ups can dramatically boost your success. The hosts tackle the pitfalls of a 'Waiting Super Hard' sales strategy, highlighting that you miss every shot you don’t take. They also share insights on how a redesign of a client's website often signals trouble. Plus, their humorous take on agency life brings comic strip ideas to the forefront.
AI Snips
Chapters
Transcript
Episode notes
Ask Ridiculous To Get Real Promotion
- Joe describes adding extravagant promotion requirements to MTV contracts to force redlines and extract unexpected PR wins.
- Lawyers removed most items but left a few valuable promotional commitments in place.
The Power Of 'TNT' Habits
- Richard frames TNT (takes no talent) actions as high-leverage habits anyone can do to improve odds of success.
- Simple consistent actions like showing up produce outsized outcomes over time.
Ask Big And Embrace Silence
- Ask for more than you expect and then stay quiet to let the other side negotiate against themselves.
- Practice long pauses and resist filling uncomfortable silence to gain concessions.