EP82: Shifting To An Automation-First Mindset In Marketing

Get ready for some real talk about marketing in the age of automation. Mark Simon joins Tessa Burg on our latest episode of the Leader Generation podcast.

They get into why strong leadership and a straightforward plan matter more than ever in digital transformation. They break down how clear communication and getting everyone on the same page are key to making automation work for your business.

In this episode, you’ll hear why it’s smart to get your data house in order before bringing AI into the mix and why running fast into automation without a plan can lead you to more mess than success.

This episode is filled with practical advice for marketers who want to use AI and automation strategically to grow their businesses successfully.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

 

About Mark Simon:

Mark Simon is the Vice President of Strategy at Celigo. He’s spent more than 20 years in technology roles such as software developer CTO, consultant and EVP of Services & Technology. Mark has with clients across several industries. His experience includes designing and developing automated processes for tasks like handing sales orders, managing subscriptions and provisioning.

 

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.