SPS 035: Using a Book To Get Booked with Grant Baldwin

Grant Baldwin is a nationally known keynote speaker, author, and entrepreneur who has made a name for himself in the speaking industry. He is the creator of the Booked and Paid to Speak training program and hosts The Speaker Lab Podcast, providing valuable training and resources for speakers at all levels. Grant has delivered hundreds of presentations and spoken to over 400,000 people in various states across the United States.

In this episode, Grant shares his journey of discovering his career as a speaker and why he wrote his book, "Reality Check." The book was inspired by the questions high school students often asked about preparing for life after graduation. Grant saw it as an opportunity to provide valuable insights and resources while also using it as a tool to secure speaking engagements and generate additional revenue.

Grant chose to self-publish his book, recognizing the synergy between speaking and book sales. When he speaks at events, he has a built-in audience who can easily purchase his book afterwards. He emphasizes the importance of setting deadlines and creating a timeline to stay on track during the writing process. Grant also highlights the value of seeking input from editors and utilizing professional printing services.

As a seasoned speaker, Grant advises aspiring speakers to clarify their purpose, target audience, and desired topics before diving into the speaking industry. He emphasizes the significance of having a well-designed website, demo video, and book cover to make a positive impression on potential clients. Grant shares insights on creating impactful demo videos that leave the audience wanting more.

Additionally, Grant discusses effective strategies for reaching out to event organizers and securing speaking opportunities. He suggests using Google to find relevant events and contacting organizers to inquire about their speaker hiring process. Grant emphasizes the importance of building relationships through phone conversations and treating speaking as a relationship business.

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