Nik Sharma, CEO of Sharma Brands and one of Forbes’ 30 under 30 has a lot to say about visibility. In this episode he joins host, Surbhi Gupta, to discuss how the playbook he has developed for building visibility for big brands can also work for regular people.
While Nik isn’t shy he also isn’t hung up on being perfect or creating the perfect content. What he is hung up on is delivering value. He is constantly thinking about how to provide value in the content he posts. Something many product leaders are familiar with!
He also believes in putting in the work. Visibility doesn’t happen overnight, it takes effort and commitment but it can pay big dividends.
🎧 Episode Highlights:
00:00 Introduction to Visibility
02:29 Nick's Background and Expertise
03:08 Defining Visibility
04:51 Nick's Career Journey
06:00 Building Personal Visibility
11:42 Overcoming Hesitations and Myths
15:58 Celebrating Wins and Company Culture
17:58 Leveraging Social Media for Visibility
22:40 Persistence and Authenticity in Content Creation
24:26 Insights on Podcasting
27:03 Professional Setup Tips for Content Creation
27:49 Balancing Short-term and Long-term Visibility
28:19 Building a Community and Setting Goals
30:27 Impact of Small Tweaks on Visibility
31:56 Lessons from the Director of Performance Marketing
32:35 Visibility Strategies for Tech Professionals
34:53 Overcoming Shyness and Building Confidence
37:15 The Importance of Showing Up
45:26 Crafting and Sharing Your Story
48:00 Handling Negative Feedback and Staying Authentic
49:16 Conclusion and Final Thoughts
📚Resources:
Ship 30 for 30 Digital Writing Course - https://www.ship30for30.com
Write of Passage - https://writeofpassage.com
🌟 Where to find Surbhi
On LinkedIn https://www.linkedin.com/in/surbhi7/
💫 Where to find Nik
On LinkedIn https://www.linkedin.com/in/mrniksharma/
Website https://www.nik.co
On X @mrsharma
Sharma Brands - https://sharmabrands.com
Newsletter - https://sharmabrands.com/blogs/newsletter
🙋♀️ Where to find Women in Product:
On LinkedIn https://www.linkedin.com/company/women-in-product/posts/
Website https://womenpm.org/
Join the Community https://womenpm.org/wip-community/